Canon Maintains Its Position at Number One



Canon Inc. has just announced that it has maintained its position as the global market leader for interchangeable lens digital cameras (DSLR and Mirrorless) for the 17th consecutive year (from 2003 to 2019).

Starting way back with Canon’s introduction of the breakthrough KISS / EOS 300D / Digital Rebel in September 2003, it seems Canon hasn’t looked back. “[The] groundbreaking [EOS 300D] was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the DSLR category.”  

More recently, Canon has introduced its interchangeable-lens mirrorless cameras under the EOS R system. “In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.”

Dominating for such an extended period of time isn’t something that is normally seen in business. I wonder if this is what leads to the common complaint that the big guys sit on their laurels. Well, even if Canon is taking a bit of a break, during 2019 they released the EOS RP (March), EOS 250D (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), and EOS Ra (December). 

Eventually someone has to knock Canon off their game, don’t they?

Lead image from Canon Inc. press release.



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