There are a few ways to raise capital using family office lists, within this article we will be covering two ways, one hard and one easy.
Lets start with the hard way to raise capital using this resource. This would be to start from scratch and slowly build up your own list of family offices. By doing this you would get relatively fresh data by using search engines but your list would probably miss some family offices that don’t have websites or purposely are very hard to find and identify. After getting a small directory of FO names together you could then search on Google, LinkedIn.com, Facebook, Twitter, etc. to find contact details for these professionals but it would literally take over 300 hours to produce a workable valuable database. This approach may make sense if you are in some small countries such as Thailand or Czech Republic and you only want to approach local firms, but for most US and European based fund managers this is not practical.
The easier way is to go out and review family office lists available and obtain one for your team. This option is a bit more expensive but it allows you to effectively outsource the hard work of conducting the industry research to an outside firm instead of taking all of that on yourself within just your own team.
Which ever method you use to obtain your resource your team should be able to benefit from using it to reach out to potential investors, schedule phone calls, complete roadshows, and connect with more professionals at conferences.
I hope these tips provide a good overview of how to obtain and use a FO list, good luck with your capital raising projects.