How to understand your team's irrational behavior


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Lightning talk: Hacking humans

In this video, Jono Bacon describes a singular passion that motivates his career in open source: “Figuring out how we can build strong, inclusive, effective communities that build really cool things.”

It’s not easy, Bacon says. “It’s really complicated. It’s a mixture of people, process, and technology.” And to better understand this mixture, he’s recently turned to a new source of inspiration: behavioral economics, the science of seemingly “irrational” behavior. Bacon tells his audience how this science actually offers a new scaffolding for building communities.

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