The Fujifilm GFX 100: Can Medium Format Match the Demands of Wedding Photography?

When you think of medium format cameras, you do not generally think of them as working fast enough to keep up with the demands of wedding photography, but on the other hand, the Fujifilm GFX 100 is not a normal medium format camera. This great video discusses how well it performs for wedding photography.

Coming to you from John Branch IV Photography, this excellent video discusses using Fujifilm’s GFX 100 camera for wedding photography. No doubt, the GFX 100 is an absolutely stunning camera that revolutionized medium format in several ways, such as offering more advanced autofocus that can handle a much wider range of situations. But of course, its most revolutionary offering was its price, which significantly undercut traditional medium format price levels. Still, wedding photography can place a lot of demand on a camera, and wedding photographers often prefer high-level cameras that offer consistently good performance, especially since there are no do-overs in the genre. On the other hand, one huge advantage is that at such a high level of resolution, you are left with a huge range of options when it comes to cropping and compositions, and that can even cut back on the number of lenses you need to carry. Check out the video above for the full rundown. 

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