Nikon has issued a statement saying sorry for the delays customers are inevitably to suffer. According to Nikon Rumors, the company is manufacturing 20,000 units of its new Z7 mirrorless camera per month, which is simply not enough to fill demand.

Despite some photographers taking issue with certain aspects of the Z7’s specifications, it seems the factory in Sendai, Japan, is struggling to keep up with the amount of orders placed. It appears increasingly likely that even those who have pre-ordered the camera may be faced with the arrival date being postponed.

A translation of the apology from Nikon’s Japanese site reads:

We deeply apologize for causing serious inconveniences to our concerned parties, including customers who are looking forward to products. We will make every effort to deliver it as soon as possible to meet your expectations, so we appreciate your kind understanding.

Nikon previously issued an apology for its D850, which experienced a similar issue after selling out before it had even been released. Likewise, the new Nikon 500mm f/5.6 PF ED VR lens is also facing delays due to an increasingly high number of orders.

The Z7 is scheduled for release late September – are you planning to purchase one?