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Social Media for Photographers – How to Market your Photography Business – Photography Marketing



Are you a professional photographer that needs to increase your social media presence to boost your business? Are you a semi pro or amateur photographer who wants to start making money or who is ready to start a photography business and become a full-time professional photographer? Learn how to market your photography and boost your photography brand with practical photography marketing tips and advertising advice. Marketing For Photographers is my new series of videos designed to help you navigate social media, build a great photography website, establish a solid pricing structure and increase your photography business.

This video is about the social part of social media for photographers.

By being social and participating in conversations and sharing knowledge I am able to increase my social currency. Social Currency is important because without it – you are just shouting and nobody is listening.

How do you build social currency for your photography business? Start with GREAT Photographs. That doesn’t mean that if you’re a beginner you can’t post… it simply means only post your best. There is nothing worse than the photographer that posts 20 images of the same shot. Only one of them is the best which means all of the others aren’t! So don’t post them.

Provide CONTENT and CONTEXT. It is not enough to just post an image. Tell a story. Give some background. Sell it! Don’t kid yourself into thinking that people actually care about your photography. If they aren’t the person in the photo – they don’t care about your photography unless you give them a reason to. If you are a portrait or wedding photographer, when you post the image, talk about how much fun you had with the subject, how wonderful the wedding was, or how thrilled you are that you had a chance to spend time with this wonderful person…. Comments like this make prospective customers think you are actually a nice person and would be fun to work with.

Be consistent. Post on a regular basis. I would encourage you to post a minimum of twice a week on every social media platform that you are involved with. It doesn’t always have to be pictures. It could be a cool quote, a link to an interesting article, it could be a short story about an experience or a thought that you had. If you are using social media to build your business this is extremely important and in the next video, I will give you some info on tools that will help you automatically generate content for your posts.

Social Engagement. Make sure you reply to all comments and messages. Start conversations. Ask for opinions and feedback. I try to respond to every single comment someone leaves me on Facebook, Twitter or Instagram. At a minimum, I am sure to like the comment. Here on YouTube, I respond with a comment on each and every comment that is left on my videos.

The company that I use for my portfolio website (http://www.joeedelman.com)
Websites for Photographers @ Format.com: http://tog.chat/format
Plans starting as low as $6.00 per month. Use the link above to receive your first month FREE

The company that I use to host my blog (http://www.joeedelman.photography)
Managed WordPress hosting from Siteground: http://tog.chat/siteground
Plans starting as low as $3.95 per month.

I hope you will join me every Thursday at 6:30pm ET for a Marketing Episode of TogChat. A full hour dedicated to marketing for photographers. Each week includes a full website review and marketing plan for a photographer.

SUBSCRIBE to learn how to improve your photography!
http://tog.chat/ytsubscribe

PATREON: Let’s support each other! http://tog.chat/patreon
or donate via PayPal: http://tog.chat/paypal

SHOP FOR TOGSWAG℠
http://www.togswag.com

SIGN UP FOR MY EMAIL NEWSLETTER
http://tog.chat/newsletter

MY WEBSITE
http://www.JoeEdelman.com

MODELS SHOULD VISIT
http://www.ModelingTip.com

LET’S CONNECT!
– Like & Follow on FACEBOOK: http://tog.chat/facebook
– Follow on TWITTER: http://tog.chat/twitter
– Follow on INSTAGRAM: http://tog.chat/instagram
– Check my boards on PINTEREST: http://tog.chat/pinterest
– Connect on LINKEDIN: http://tog.chat/linkedin
– Connect on GOOGLE+: http://tog.chat/googleplus

FTC Disclosure: This video is sponsored by the domain extension .Space. Jpegmini has also provided free software in exchange for my discussion and Format.com has provided free services in exchange for a mention in the description. Links to Siteground.com are affiliate links that support this channel.

Original source

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49 responses to “Social Media for Photographers – How to Market your Photography Business – Photography Marketing”

  1. New subscriber and loving your content. This was really helpful! I just have one question. There are quite a few like and comment bots on Instagram. Usually you can tell them apart by how generic their comments are, but most of the time they are the only comments I get. Should I even bother replying to them or just leave them be?

  7. Hi… Joe… Thanks for sharing your experience and knowledge with us, I started to join the facebook group too … You can not calculate the amount of time I spent trying to find a video about marketing for serious photographers … the vast majority are just Junk … I wanted to have known your channel years ago … What I like best about it is that the language and content seems to have been directed to me … Thank you very much …

  8. Fantastic video. A lot of good stuff ? Thank you. I just would like to ask if you have any advice for me if is about the knowledge of tonne able to write the stories to my pictures as I am not good with writing and I need to do this in English which is not my first language. Will be very appreciated for any help and advice.

  10. Thank you so so very much. I really needed this especially the engagement part because I had never taken time to reply to the comments on my work, I always thought it was unnecessary but now I know the importance of it..
    can't wait for the next video.

  11. Hello! My name is C'say, from Ghana. I must say that this is definitely worth watching over and over again! It is full of helpful tips that you can use throughout your career. Thanks a lot!

  18. Hey Joe Edelman! I am currently working on a Facebook page for myself as a photographer, and wondered if I should or should not have reviews on it? The place where you can rank me from 1 to 5 stars and leave a comment. I am afraid this is to much "try to sell"? I hope you understand, an want to answer 🙂 I like your videos and think you have good quality on your content!

  20. Thank you so much for adding Spanish subtitles. I am able to introduce my Spanish speaking friends to you thanks to this added feature. I had no idea you did this until you mentioned it on one of your live TogChats. I highly recommend you promote your Spanish subtitles more. As always thank you so much for sharing your knowledge with none English speakers.

  25. i've seen just a couple of your videos and told my daughter to watch them also,. I like how down to earth you are and how easy you make things look. I just became a subscribe with this video. Thumbs UP!!!

  31. Here is question I have…I try to post only the BEST shots…BUT some of the photos I post do not get a response like other photos do…IF the photo you post does not go over well..(likes, comments, etc) Should you take the photo down and replace with another?

  32. Mr Edelman, I`m from Greece and I want to thank you so much for your advises and tips for photography, I am a new starter and you are so helpful. Thank you so much(sorry for my English).Aggelos Evans

  33. hehe,nice,you are great man bro!my problem is that now I have to go in UK to work at factory,to save money and finally to buy my new dream -nikon d500 ,just watch what will be happen after that:)))
    p.s.: my english is sh…d,sorry

  44. Excellent tips Joe, gotta admit though I couldn't watch all in one go, your advice made me push the stop button go to my Instagram & reply to a bunch of comments.
    How important is social media? I start the day with coffee & Y'tube, this vid was first for Jan 1 2017 ?

  47. Hi Joe, nice content, thank you very much for sharing this stuff!

    I am from Panamá and I am a photographer and video producer, so this kind of stuff really help me grow in my business area, but i want to know more about photography and i was wondering… where can i post my photos to get the right feedback to become even better?

    Thank you for your time Joe and have a Happy new Year!

  49. I spent the last two years redoing my portfolio and rebranding and had decided that 2017 would be focused on marketing and social media presence.  I wasn't sure how I was going to do this and then you announced this video series.  So, WOO-HOO!  I'm excited.  Thank you!

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