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Social Media for Photographers Part 2 – How to Market your Photography Business



Facebook, Instagram, Twitter, Pinterest, LinkedIn, SnapChat, Tumblr, Google+, 500pixels, Flickr… so many choices, so little time…. where should you post your photos? Do you need to be on all of those websites? Which ones will help you find new customers? How often do you need to post? What days and what times are the best times to position social media? How are you going to find an extra eight hours a week to get all of this done? It’s not as tough as you think, but you may want to pour yourself a stiff one before we start. Stay tuned until the end and I’ll give you my formula for preparing images so they look their best on all the different social media websites.

This video is Part 2 of Social Media Marketing for Photographers and it is all about which social media platforms you should use and how to best optimize your images for each of the different social media websites. Remember that when it comes to business and marketing, ROI – Return on Investment must be continually evaluated to be sure that the way you spend your time and money is paying off – otherwise it’s not business – it is simply foolish fun. Don’t make the mistake of thinking that your time doesn’t cost you anything – just because you are not actively spending money. Your time is your most valuable resource. So if you are using social media for fun and to connect with like minded people…. I would encourage you to use Facebook and then whichever sites you find people with similar interests on. In other words – in this case, there are no rules other than to use proper social media etiquette. If you are using social media to build a business, you need to be where your customers are. I would recommend the following to start. Facebook is the must have for all photographers, but wedding photographers will put extra emphasis on Pinterest. Baby and Family portrait photographers also need to focus on Pinterest in addition to Facebook and Instagram, If you are a High School Senior Portrait photographer, Facebook and Instagram are your primary platforms, but I would encourage you to stay active on twitter, because your high school juniors and seniors will want to share your work with their friends. Portrait, Product, Real estate and Architectural photographers should also maintain a LinkedIn presence in order to build your corporate and business headshot clientele.

Remember, these are my recommendations, to get your started – don’t follow them blindly – use them as a guide and as your following grows and as you build your business it is important to routinely re-evaluate your social media efforts.

Social Media for Photographers Part 1: https://youtu.be/21bwd7PQjiE

LINKS MENTIONED IN THIS VIDEO
Hootsuite: https://hootsuite.com/
Buffer: https://buffer.com/
Social Oomph: https://www.socialoomph.com/
Social Sprout: https://www.socialsprout.com/

jpegmini by Beamr: http://www.jpegmini.com/

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30 responses to “Social Media for Photographers Part 2 – How to Market your Photography Business”

  2. hi Joe you convinced me to open a instagram account. the application wants me to choose a user name should it be my real name or company name or something else thank you i have been watch u for a while now

  6. Hey Joe! I just recently discovered your channel and I must say, wow! So much valuable info. You cover so many aspects to the game. I had to subscribe.
    So I really don’t know where I fit in with all the different genres of photographers. I am more on the darker, theatrical, artistic side. My target audience are other creatives such as fashion designers and musicians. Which platform do you think would be best for me?

  20. Joe – I watched this at your suggestion last week and I again I owe you big-time for your effort – particularly for explaining social media automation. I got a Hootsuite account and boy was that the itch that I needed scratched! I was reluctant to jump into the whole social-media-for-business thing because I didn't want the chore of having to not only post stuff but keep the posts synchronized – and Hootsuite totally nails that down. Also didn't realize how much searching of these sites I could do from Hootsuite's dashboard without needing to directly log into each one. …thanks for all you do – you've been a real help.

  22. Hey Joe! Thank you for the excellent and comprehensive information in this video. I really appreciate the effort you put into it and all of your videos. I do have one thing that you may want to keep in mind when it comes to Tumblr.

    Many of the people on it are young and tend to fall in one or more (usually more) "fandoms" – they are huge fans of something, whether it be a TV show, book series, band or musician, actor, author, movie, or even company (Disney, Studio Ghibli, and Pixar come to mind). This can make Tumblr an incredible place for your work to get noticed by people and spread around like wildfire among fans of whatever you shoot, as long as what or who you shoot falls in one of those fandoms.

    This can be wonderful if you regularly photograph cosplay or celebrities, or are involved with the creation of or doing behind the scenes work for some of these properties, people, and companies. Or, like in my case, if you regularly shoot bands and musicians. I can't tell you the number of views I've garnered on my Flickr page from fans of a band constantly hounding the net for photos of them and sharing my images on their Tumblr pages, sometimes as soon as they're up on Flickr and before I've even put them on Tumblr myself!

    When I was just starting out in music photography, I went and photographed a popular festival by sneaking my camera in, getting as close as I could to the front, and shooting from the crowd. When I got my images online, fans of the bands I'd shot shared them on Tumblr and the photos received thousands of views very quickly. This led to several publications finding me, and is the reason I was able to get on their staff and have now been shooting shows for several years. I've heard similar stories (though not involving publications) from people who photograph cosplay. Sometimes you just shoot a popular cosplayer or a character from a popular fandom and that's all you need to get people talking.

    Just wanted to share that with you so that it may help you put Tumblr in better context. It can be extremely useful and even career changing if you're shooting the right thing and get it in front of the people who are most obsessed with it.

    Anyway, thanks again and keep up the great work! Here's to a great 2017.

  24. Hey Joe, do you use a teleprompter? I wonder how you remember this much information.. You are extremely good with your dialogue.. I want to begin a channel but I have to be honest, I am a little nervous..

  26. Hi Joe, i love your videos, very helpful and inspirational. I would like to ask for your opinion about Nikon D5300 as camera for beginning in professional photography. I am also considering D7100 but it cost almost twice much money in my country, which i could use in other gear like better lenses, lighting etc. what i have read about both cameras they have similar image quality so difference is mostly in ergonomics. do you think d5300 is in clients eyes acceptable or should i get d7100?

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