Sony has become one of the most popular brands amongst professionals and now one of the largest news organizations in the world will exclusively equip their video and photojournalists with Sony cameras. Gannet Co. Inc., operator of the US TODAY NETWORK, has recently sealed a deal with Sony Electronics. For those unfamiliar, Gannet is an award-winning news organization with more than 250 national and local media outlets. Their work alone reaches more than 150 million people per day and they cover more than 10,000 events each year. 

Through the deal, Sony will provide Sony Alpha 1 and FX Cinema cameras along with G Master lenses to be used by more than 500 professionals who cover events for Gannet. In addition, Sony will also have on-site services for various events which will most likely offer camera and lens cleaning/repair services as well as the ability to get loaner gear for the event. 

“We are extremely pleased to be able to collaborate with Gannett, one of the world’s largest news organizations with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng, Vice President of Imaging Products and Solutions Americas at Sony Electronics. “Gannett’s USA TODAY NETWORK is an innovative and venerable news brand, preserving local journalism and reinventing national news.  We are honored that they have chosen to equip their talented visual journalists with Sony imaging products, and are confident it will allow them to capture, communicate and share stories in ways they never have before.”

At this current point in time, Sony has already begun to roll out cameras and lenses to the Gannet team, which means that a good majority of new content you view in the coming future will have been captured by a Sony camera.