$100,000 is a lot of money. Perhaps life-changing for many among us. But that’s how much this photographer insists he lost due to a regrettable mistake. Learn what it is so you don’t do the same.

Back in December of 2018, I was dabbling in cryptocurrencies. At the time, I had a few cryptos on the go, including Bitcoin and Ripple. As I was going home to Australia for the new year, I wanted to put some money aside for spending. As it so happened, the crypto market went on a nice little bull run and Bitcoin and Ripple had some lovely gains. Sensing an opportunity, I sold on a high and cashed in, happy with the addition to my bank account. Big, big mistake. I sold Ripple at around 60c, which was more than double what I’d paid for it. What’s wrong with that? Heading into January, Ripple skyrocketed to $3, and to this day I’m still bitter about how much my trigger fingers cost me. Certainly not $100k or anything like that, but enough that I could’ve bought a lot of the camera gear I’d coveted.

Which brings us to this great video by Evan Ranft. As a photography YouTuber with over 255k subscribers, he’s done very well at monetizing his audience and turning a vlogging hobby into a serious income. However, in this video, he outlines the mistake he made that he says cost him in excess of $100,000. That’s a lot of money, but he’s been in the online game for a long time and worked hard to build a business model that’s profitable. Thus, I can only take him on his word. I don’t want to spoil it for you but what he says makes a lot of sense, so I recommend giving the video a watch, especially if you’re trying to set up a photography business or you have a business that is barely treading water.