Getting the perfect portrait of your pooch or cat looking into your camera can be challenging. Pets aren’t the most patient models, but a Los Angeles-based company called Paw Champs has found a way to make them hold a pose for a few moments longer.

The company has created the Flexy Paw, which is a simple bendable arm that clips on to your phone at one end, and your pet’s favorite treat or toy at the other. The arm is reminiscent of Joby’s GorillaPod line.

The arm is completely flexible, allowing you to position the treat above either the front or rear camera of your phone, depending on whether you want to be in the snap or not.

The simple product is currently running as a Kickstarter project until August 4, and at the time of writing has raised $5,000 of its $39,000 goal.

By pledging $16 or more, you’ll have your hands on a Flexy Paw by the end of the year, with an estimated shipping date of November 2017.

(via Kickstarter via Digital Trends)