I think most would agree that we’re near the day of a major shift in the photo industry, and after that change, there will be some winners and losers. This great video takes a comprehensive look at the future of the industry beyond just the biggest brands.

Coming to you from Tony and Chelsea Northrup, this great discussion takes a look at the current state of camera sales and the directions manufacturers are headed in to try to assess where the industry will be when all the dust settles. When we talk about the upcoming mirrorless wars, we generally talk about Sony, Canon, and Nikon, and it’s easy to overlook to the many other brands, namely Fujifilm, Pentax, Olympus, and Panasonic. As overall sales shrink and competition intensifies, the individual niches the smaller brands occupy may become unsustainable, and we may see a bit of a rearrangement of the landscape we know now. The Northrups have some good insight into how each brand’s current position in the market will play into where they end up in the coming years, and it’s an interesting segment to listen to. What do you think the landscape will look like in five years?