Fujifilm’s GFX series rewrote the rules on medium format, bringing it to the price level of upper-level full frame options and opening an entirely new format to many photographers. The GFX 100S continues that, bringing a top-shelf sensor and capabilities at a price ($5,999) that is about as aggressive as you will see in any camera. As such, it is an intriguing option for wedding photographers. This great video takes a look at the camera and if it can keep up with the demands of the genre. 

Coming to you from John Branch IV Photography, this awesome video takes a look at the Fujifilm GFX 100S medium format mirrorless camera, particularly in the context of wedding photography. The GFX series has rewritten the relationship between medium format and full frame, offering highly impressive image quality while also pairing it with features traditionally reserved for full frame and APS-C cameras, such as more advanced autofocus and faster burst rates. And while you will not be shooting sports with one, those features make the system viable for genres like wedding photography and more, and their prices mean they are not totally unreasonable compared to more traditional options. Check out the video above for the full rundown.