The payouts for stock photography have become something of a joke to many photographers, but is there a better way to look at things? I’ve changed how I’ve approached stock photography, and in doing so, came away with a refreshed view of photography as a whole.
First, let’s talk just about stock photography. Years ago, the legend goes, photographers were able to make quite a bit of money shooting and selling photos of anything they fancied. I’ve been shooting seriously for over a decade now, but never personally saw the “golden era” of stock, so take that legend for what it’s worth. What’s undeniable, however, is how prices have dropped and continue to shrink with time. Shutterstock, for instance, just made the news for a massive decrease in the effective payouts contributing photographers receive.
There’s no getting around it. The payouts just aren’t there to get anyone excited about stock photography, especially if you’re new to the business. If you already have an established, deep catalog, I’d be interested to hear from you in the comments. Are you still making a worthwhile amount of money from it?
I’m somewhere in the middle of the two positions, with a couple of hundred images uploaded. I initially just got started to take advantage of a promotion Adobe was running for Creative Cloud but found that it was easy enough to continue with. Since then, I’ve sporadically dropped a few dozen images in, usually when I get some reminder notification. It was one of those images that prompted this piece, when my phone buzzed with an email, alerting me that I earned less than a dollar for the sale of an image.
Now, I imagine most photographer’s reactions would be the same as my initial take: a whole dollar? Wow, I’m 12% of the way to buying a microfiber cloth for my lens! Jokes aside, stock photography has been hardly worth filing the extra form at tax time, just to claim my $20 worth of earnings.
When I looked at the email a little closer, however, I was surprised by the image that sold. It wasn’t an amazing piece of art or some great technical accomplishment. It was just a shot I grabbed while I was actually working on a specific project, while I was playing around with some alternate composition ideas.
Now, I’ve had other stock sales, but I guess something was a bit different from this one. Maybe it’s because the last couple of month’s events have really hampered the pursuit of my favorite photographic subjects, but looking back at this shot gave me a real feeling of nostalgia. The project I was working on at the time turned out great, with a shot from the series going on to be a personal favorite for years to come. Selling this spare shot, even if it was just for a dollar, felt like a little extra pat on the back.
What’s This Have to Do With Me?
Here’s what I took away from that little moment: I don’t always need to be shooting in pursuit of some financial payoff. What got me into photography, like many others, I’d assume, is the enjoyment of creating and sharing my work with others. Some of my favorite experiences have been photos I’ve just shot for myself, and I think I’ve been losing sight of that over the last little while. Instead of shooting to learn something new or create something interesting, I’ve just been approaching it as another job.
Now partly, that approach has been dictated by conditions, and I’m not saying I’m unappreciative of having a way to make money at a time of record unemployment and economic jeopardy for so many, but really, this goes beyond even the last few months for me. Going forward, I’m going to give some projects that I’ve had in the back of my mind a genuine try. They might not turn out, but for the first time in a while, I’m excited to get out there with a camera in hand.
With that in mind, I’d encourage you to go out and try something new. Whether it’s a new technique, a new subject, or just a self-assigned challenge, take a chance on something different.
If you’re new to photography, don’t let the negativity around stock discourage you. Not only is it a great way to develop technical skills, as the approval process can be rigorous when it comes to things like focus and exposure quality, but it can also be a fun way to get a genuine sense of accomplishment at a time when social media seems to have become so gamified.
More broadly, don’t feel like you absolutely have to “shoot to sell.” Making money from something you enjoy is awesome, but there has to be a balance. Additionally, you have to have a diverse skill set to make money with visual art anyway, as it’s clear that photographing for the cliche “woman laughing while eating a salad” stock market has been tapped out.
Reset To Stock
To circle back around to the stock photography side, there are a few things I’d love to see a stock photography site implement, as well as a few things that I really have enjoyed when it comes to working with Adobe Stock in particular.
The biggest would be some more detail about where my photo might actually end up. Now, I know this could fall flat if clients never want to disclose, but I’m sure some art directors and designers wouldn’t mind dropping a few words in about where they’re going to use the asset. As a bonus, I’m sure the stock company’s data team could use those notes to further refine search results, which would be a win for both photographers and buyers.
I’d also like to see some more clarity on pricing. Now, I get that playing games with the pricing structure have been connected with selling stock forever, with things like packages and monthly subscriptions obscuring any real price transparency, but still, the variability makes this feel like a not-fun casino game. I’ve had images sell for $10 and for 25¢, with no real difference between them.
Lastly, I’d like to see it even easier to upload and list the photos. Adobe’s done a pretty good job of this, with support for automatically categorizing and tagging the images, but take this a step further. Give us a tool to feed our Lightroom catalog into, which can then compare with the “top” search results and suggest what images we should even bother uploading, to begin with. This also just ties into a request for more analytics in general. Are the images that don’t sell not getting views or not converting?
So, stock photography has been a bit of an on-again, off-again relationship for me, and I think it might be the same for many of you. Have you tried stock? If you gave it up, what would it take to get you back?
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